Salesforce Developer vs. Consultant: Who to Hire

Making the right hiring decision between a Salesforce Developer or Salesforce Consultant can significantly impact your business’s success.

Whether you’re a seasoned Salesforce user or a newcomer to this powerful platform, you’ve likely encountered the question of whether to hire a Salesforce developer or a Salesforce consultant.

Each role brings a unique set of skills and expertise to the table, and your choice can influence how efficiently you leverage Salesforce to achieve your business objectives.

In this guide, we’ll dive deep into the roles of Salesforce developers and consultants, highlighting their key responsibilities, skills, and when to hire them.

By the end of this article, you’ll have a clear understanding of which professional suits your organization’s needs best, ensuring you make a hiring decision that propels your Salesforce journey to new heights.


Understanding Salesforce Developers

Salesforce developers are the technical architects behind customizing and building solutions within the Salesforce platform. They possess a profound understanding of programming languages, database management, and Salesforce-specific tools such as Apex and Lightning components. Their primary focus is on coding, configuring, and tailoring Salesforce to meet your unique business requirements.


The Role of Salesforce Consultants

On the other hand, Salesforce consultants are strategic thinkers who leverage their extensive knowledge of Salesforce to guide your organization in making the most of the platform. They analyze your business processes, identify bottlenecks, and design comprehensive strategies for optimizing Salesforce’s capabilities. Consultants also assist in change management, ensuring a smooth transition for your team.


When to Hire a Salesforce Developer

Consider hiring a Salesforce developer when:

  • You need custom code or complex automation within Salesforce.
  • You want to integrate Salesforce with other systems and databases.
  • Your organization requires specialized, technical expertise for a project.
  • You aim to build unique applications on the Salesforce platform.


When to Engage a Salesforce Consultant

Opt for a Salesforce consultant when:

  • You’re looking to align Salesforce with your overall business strategy.
  • Process improvement and optimization are your primary objectives.
  • You need guidance on best practices, workflows, and user adoption.
  • There’s a need for change management and training to maximize Salesforce benefits.


Key Skills of a Salesforce Developer
  • Proficiency in programming languages like Apex, JavaScript, and Visualforce.
  • Strong understanding of Salesforce architecture and data modeling.
  • Ability to create custom solutions and automate complex processes.
  • Expertise in Lightning components for user interface customization.
  • Problem-solving skills to address technical challenges.


Key Skills of a Salesforce Consultant
  • In-depth knowledge of Salesforce features, modules, and capabilities.
  • Excellent communication and stakeholder management skills.
  • Analytical thinking to identify business process improvements.
  • Strategic planning and project management expertise.
  • Training and change management skills to drive user adoption.


Cost Considerations

The cost of hiring a Salesforce developer and a consultant can vary significantly. Developers are typically more hands-on and may charge on a project basis or hourly.

Consultants often work on a retainer or project basis, with their fees encompassing strategic planning, guidance, and project management.

Collaboration and Integration

To maximize the benefits of Salesforce, it’s not uncommon to hire both developers and consultants. They can collaborate effectively, with developers implementing the technical aspects of a consultant’s strategic plan. This synergy ensures a holistic approach to Salesforce optimization.


Case Studies: Developer vs. Consultant Success Stories

Developer Success Story: A global e-commerce company wanted to enhance its customer service by implementing a sophisticated chatbot within Salesforce Service Cloud. They hired a Salesforce developer who created a custom chatbot using Apex and integrated it seamlessly with their existing systems. This led to a 40% reduction in customer support response times.


Consultant Success Story: A healthcare organization sought to streamline its patient onboarding process using Salesforce Health Cloud. They engaged a Salesforce consultant who conducted a thorough analysis of their processes and designed a customized solution. Through training and change management, the consultant ensured smooth adoption, resulting in a 30% reduction in administrative workload.



In the world of Salesforce, the choice between hiring a developer or a consultant depends on your organization’s specific needs and objectives.

Developers excel at technical customization and automation, while consultants provide strategic guidance and process optimization. To make the most of Salesforce, consider the synergy of both roles, ultimately driving your business towards Salesforce success.

Whether it’s coding or consulting, your decision will shape how you harness the full potential of this powerful CRM platform.


Ready to Transform
Your Salesforce Team?

Discover the difference our specialized Salesforce recruitment agency
will make for your organization.

Share This Post